Build and Target Your Audience
The value of social media marketing (SMM) for B2B companies centers on the ability to target social media content geographically and demographically to build brand awareness, increase engagement, and drive prospects to a website that is strategically designed to convert visitors into new business leads.
How Social Media Drives B2B Marketing
Social media supports brand and product messaging within an integrated marketing strategy, as the customer journey becomes increasingly self-directed. Your awareness and visibility grows as your audience sees their peers and competitors engaging with your brand.
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Creates Brand Awareness
Social media is the most effective way to form and nurture strong relationships with prospects and existing customers, which builds customer loyalty. We focus our efforts on creating content your audience values, appreciates, and shares.
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Builds Credibility and Authority
We create informative, inspiring, and entertaining content crafted for each social media platform that showcases your brand’s thought leadership and market positioning.
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Generates Leads
Incorporating social media into a lead generation strategy ensures B2B prospects are continually engaged during their often lengthy decision process. When combined with remarketing, our social media campaigns can effectively target your prospects and generate more qualified leads.
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Boosts Website Traffic and SEO
Accessible websites are now a legal requirement in most countries. Google also recognizes web accessibility as a best practice for improving your SEO.
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Augments Your Customer Service
Offering proactive customer service through social media enables B2B businesses to quickly answer questions from existing customers or prospects, supporting the customer journey and building brand loyalty.